If you read our last blog post, you know that we took a trip to Omaha this past weekend for Antiques Roadshow. If you didn’t read the post (you can still find it here!), I discussed the items we were planning on bringing and gave a bit of the background story for each.
We headed to Nebraska on Friday. Our hotel was located in downtown Omaha, less than a mile from the CenturyLink Center where the Roadshow would be held the next day.
Every year for the past few years, our entire RoofTop Antiques crew has signed up in an attempt to obtain tickets to the Antiques Roadshow tour. If you aren’t aware of how it all works, the Roadshow has an application process at the beginning of every year. You apply for tickets to the tour stop in the city nearest you, and pray that you are one of the randomly selected ticket recipients. If you are chosen to attend the event, you will receive two tickets. This year, my dad and I were both randomly selected! We ended up with a total of 4 tickets to the tour stop in Omaha, Nebraska on June 27th.
One of my favorite thinkers is Roy Williams, “The Wizard of Ads”. Every Monday, Williams formulates a newsletter called the Monday Morning Memo, designed to enlighten and encourage its readers. In a recent memo (read the full piece here) the following comment was made:
There’s a big difference between the way things ought to be and the way things really are. If you moan about how things ought to be, you’re a whiner. And the only
people who like whiners are other whiners. But if you work to make things better, you’re an activist. If you fling yourself headlong into making things better, you’re a revolutionary.
In my last blog entry, I discussed the fact that eBay was infiltrated by hackers in early 2014. I related that event to our experience as a company in 2014 - as top sellers in the eBay Marketplace, we were experiencing a consistent downward trend in sales for the first time ever.
Our ongoing research led us to a second discovery regarding big changes in the eBay world. This turn of events required us to gain understanding in an area that we previously knew very little about: SEO, or search engine optimization. I tend to avoid topics that involve any combination of computer science and mathematical algorithms. Any knowledge that I have on this topic is non-technical and just barely scrapes the surface of understanding. Basically, Google has developed a formula and built it into their search engine. That formula determines which web pages are given priority in any search results. Google manipulates their formula to affect the results of any search based on a pre-determined set of criteria. Every change to the formula creates winners and losers - some pages will appear higher in search results, while others will appear lower. How does this relate to our eBay sales?